Easiest Way To Earn Money - Ask Yourself One Question before You Call a Web Developer,

I can almost guarantee that you won't end up with a good Web site if you don't even know why you need one in the first place. " The answer to that question can be quite telling. " My response is often "why? The first words we often hear from people are: "I need a Web site, not surprisingly, because we develop Web sites.

The goal for that brochure is to give people information on all the fabulous benefits of your special dog treats. You spend a bunch of money printing a brochure that explains why your dog treats are healthier or tastier than the ones at the grocery store. Suppose you sell dog treats, for example. You should set goals for your Web site, as with any other advertising medium. The reality is that a Web site should be treated like any other business or marketing expenditure. People waste a tremendous amount of time and money on pointless Web sites.

And shopping carts, merchant accounts, you might need to learn more about ecommerce, in that case. Later on you may decide that you want to expand your horizons outside of your local area and use the Internet to sell your marvelous dog treats online, since lots of people surfing around online have dogs. That's a reasonable goal for a new site. It might be nothing more than an "online brochure" with a lot of the same information as the paper one, in fact. Your Web site might explain why your dog treats are great, in much the same way.

They're gone and they probably won't return, four seconds later. Neither will your site visitors, if you have no clue what information people are supposed to glean from your Web site. A Web site has only about four seconds to get your message across (according to a recent report from Akamai and Jupiter Research), unlike your paper brochure, however. It has a reason to exist, if your site lets people do one or more of these things. Or to buy stuff, to be entertained, people go online to find information, as a general rule.

And contact information driving directions, pricing, so the information on the site could include frequently asked question (FAQ) pages, the most likely visitors to these sites would be tourists and people moving or new to the community, Many businesses put up Web sites largely for people who are outside of the community and looking for products or services. Your site goals have a lot to do with your business.

" You should reconsider the question I asked at the beginning of this article: "Why do you need a Web site, if you don't have good answers for these questions? What terms would they type into a search engine to find your site? Why would they visit your site in the first place? What do they need to know? Who will be reading it? It makes sense to think about the visitors you are hoping to attract to the site, when setting Web site goals.

Think about what you want your Web site to do for you and why, so before you pick up the phone to call a Web designer, you know your business better than anyone. Many service businesses that rely exclusively on local customers and word of mouth may not. Not every business needs a Web site.